5 Factors To Consider When Choosing A Video Production Company

5 Factors To Consider When Choosing A Video Production Company

Are you considering hiring a video production company? If your answer is yes, then before you choose which one fits best, list out all the factors that are important to your business.

Whether you want to produce a new ad for your brand or you want to spruce up your old recruitment videos, it’s always a good idea to opt for the professionalism of a reputable video production company. They will work alongside your unique business requirements and help you to achieve top-notch results.

But, there are many important considerations before you hire a video production agency. If you are not sure what to consider, don’t worry. The following is a detailed guide to help you make the right decisions.

Important Factors To Consider


You should try to hire an agency that specializes in your industry. It will help you to ensure that they already have a lot of experience shooting for companies like yours. Whatever your special requirements are, you should search for a production company that has relevant experience.

However it’s also an option to hire a production company that isn’t shooting mainly in your industry as they could provide new concepts and shooting techniques. As long as they have other video examples in their portfolio where they can show the right type of cinematography you want your video to have.


Most production companies will have an online portfolio that clearly shows their style and skills in videography. So the first step in your research is to check out their portfolio. By doing so, you’ll be able to get an idea about the quality of work they can deliver. It will also help you to know whether they can match the vision of your video marketing strategy.


One thing to keep in mind is that an experienced company is not necessarily the best fit for your business. But, it’s also true that no company can survive in this industry if they aren’t good at their job. So, if you do not want to take the chance, then one of the best ideas is to choose a video production company who has at least five years of experience and ideally ten plus.


Although professionalism may not be something that you can measure, you should check whether the company you are considering adopts a professional approach when dealing with you and your questions. If you find that they negotiate a lot and respond too slowly, then it is better to avoid choosing that company. Also it’s smart to check their customer reviews to see what others think of their professional nature how they were on set of the video shoot.

Production Quality

You should check that the company you choose can produce corporate videos of a certain production value standard. Check whether their videos match the quality you are expecting. Are they using the right transitions between scenes that match your company aesthetic? Do they know how to match background music with the theme of the visuals? How engaging are the animations throughout the video? Does the lighting match the mood of the video? All these are great to ask yourself when reviewing their product video quality.

Wrapping Up

All of these factors are ideal to consider before hiring your next video production company. If you need more help choosing make sure to head to our ‘Guidebook’ page to get our free downloadable pdf that goes into more detail on how to choose the right production crew.